Press
Release
14-year Media Research Veteran
Specializes
In Radio Sales Support
Foothill
Ranch, CA - February 14, 2000: Marcella Nelson,
former research director for KNX
1070 & KFWB News 980 in Los Angeles, has added a new
specialty to her company, Bedford
Research. The five year old company that specializes in
providing research support to
magazines & corporate clients nationwide, now adds
the same services to radio sales
departments nationwide.
"In this
age of shrinking marketing budgets, research has suffered
greatly. Media outlets do not
have the time or resources to make effective use of their
data." Says Ms. Nelson. "The beauty of
Bedford Research is that we will work seamlessly with
your sales force to provide support …
just like an in-house staff. We will make your research
work for you!"
"What
makes our service stand out is that we have a clear
understanding of both research and
the sales process. We use that knowledge to shape the
client’s data into sales. We provide the
ammunition that will help both stations and their
advertisers, to understand the market and ultimately sell
more advertising."
Bedford
Research handles all sales research needs including;
ratings/qualitative analysis,
presentation creation, developing compelling sales
sheets, competitive audience comparisons,
geographic/zip code analysis, media software training and
survey design/tabulation.
Marcella
Nelson has 14 years experience in the field of media
& marketing research. She has
worked with a variety of media/environments including
advertising agency, magazine,
newspaper, television, cable & radio. Her career span
includes work in the research divisions of
DMB&B, Forbes Magazine, Entrepreneur Magazines, KNX
1070 and KFWB 980 in Los Angeles.
Ms. Nelson
holds a B.A. in Marketing from Pace University in New
York and is currently a board
member of the Media Research Council of Los Angeles
(MRC).
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