 
|
Survey Research
|
Frequently Asked Questions
|
Sample Survey Report
|
Click Here For a Sample
Survey Report
Adobe Acrobat)
|
RFP
|
Click Here to Receive a Quote
|
What
Services
Do You Provide?
|
Bedford
Research will design & tabulate your survey and
produce an easy-to-read crosstabbed report for you with
banner points. The banner points (determined by clients)
will allow you to view crosstabbed data instantly. Basic Service
All Phases Of Survey Tabulation:
- Coding
- Keypunch
- Editing
- Full Study Tabulation
Report (in an easy-to-read format)
- Calculate Averages
(Medians & Means) where applicable.
- Collect Verbatims
(text reponses to questions)
- Tabulate Verbatims
(where applicable).
- Add Banner Points
(demographics) for crosstabs
- Certification Letter
(spells out survey specifics)
- Free Consultation On
Survey Design
- In Depth Report
(Analysis & Typeset)
Premium
Service
- Media Kit - One
Sheets (Analysis & Typeset)
- Name/Address Database
Collection
|
We Have Always
Tabulated Surveys Ourselves,
Why Do We Need You?
|
Credibility
Typically, a survey designed to obtain
information for internal use can be tabulated
in-house. However, if the survey's primary
purpose is to attract advertising or PR, then an
outside supplier is crucial to the credibility of
the results. (Due to the likelihood of data
tampering, advertisers & agencies often
question data provided from internal sources.)
Invaluable
Crosstabs
Crosstabulations hold the real value of a survey.
Looking at each question crosstabbed with others
can unearth patterns that can make your title
more attractive to advertisers.
Efficiency
We've been in the research business for the past
thirteen years. We can tabulate data quickly and
efficiently & professionally, thereby freeing
up your staff's valuable time.
|
How Can
You
Offer Such Low Rates?
What's
The
Catch?
|
First of
all...there's no catch. We have worked in marketing
research for fourteen years and know what features
clients want and need in survey design & tabulation.
- We offer a very
flexible per response fee structure. Clients are
able to dictate how many surveys they would like
to have tabulated in order to conform to their
research budgets.
- All phases of survey
tabulation and analysis are performed in-house
(handling, coding, keypunch, editing, tabulation,
report analysis, & report typesetting etc.)
What does that mean for you? Well for starters,
you will have more control as to the direction of
the research, not to mention timely access to the
numbers you need, when you want them. More
importantly, there are no third party supplier
markups, (as is customary with large research
houses), therefore the savings are passed on to
you.
|
What Are
Crosstabs?
|
- Crosstabulations hold
the real value of a survey. Looking at each
question crosstabbed with others can unearth
patterns that can make your title more attractive
to advertisers. For example, your data shows that
only 20% of your overall audience have computers.
That statistic would probably be of little
interest to a software retailer, but if you can
show that a significantly larger percent of your
male audience aged 25-54 (which just happens to
be this retailer's primary market) owns a
computer, then you're in business. This is the
type of leverage that your larger counterparts
enjoy with syndicated research...Bedford Research
will deliver this valuable feature to you at no
extra cost.
|
What Are
Banner Points?
|
- A Banner is a set of
column headings across the page. Each heading, or
point is a sub set of your sample, (ex. Male,
Female, age 25-54, users, nonusers, etc.). The
column headings (banners) are then crosstabbed
with the survey questions listed on the row
column (stub). Therefore if one of the banner
headings is "Male" then the reader can
see what percent of its male readers answered
each question in the study.
|
Request For a Proposal
Click Here For a Sample
Survey Report
Back To Services Menu
|
Home ~ Services ~ About Us ~ Clients ~ Links ~ Press Room
Contact Us ~ Affiliations
|